What are virtual events?
It's pretty self explanatory in that they're events that happen in a virtual world as opposed to the physical one.
We think it's important to make the distinction between physical and 'real'. Virtual events are very real. Everyone attending them has real, memorable experiences and there are real commercial benefits too, they just don't happen at convention centres or arenas.
How does a virtual event work?
Much like any other event, you set a time and date, and invite people or sell tickets.
All you need is your laptop, an internet connection and some sort of virtual events platform like PixelMax. Your attendees are free to walk around, interact and experience… well anything.
That's because with PixelMax virtual events virtually anything is possible.
Read more about virtual events solutions here.
What are the different types of virtual events?
Here are some virtual event examples and ideas:
Virtual conferences and summits
Virtual trade shows or exhibitions
Virtual gigs or sports events
Virtual careers or university fairs
What does a virtual events platform or software do?
It makes it easy for you to put on a virtual event. Initially think of it as the venue's sales coordinator, helping you figure out what will be positioned where, suggesting a good running order, and managing footflow.
But virtual events platforms offer so much more:
Increased opportunities to engage and high levels of interaction with the ability to capture real time data and opinion
The ability to create a virtual event that delivers well beyond what can be achieved in reality. In the virtual world anything is possible, you can create something very abstract or very real, it’s up to you
A cut and paste function literally recreating an event as many times as you need it
No travel or capacity restrictions
Unlimited breakout capabilities
But perhaps the biggest difference is the ability to go beyond the 4 walls of the physical space. Anything you can think of and imagine can be part of your event. Not just locations or objects, experiences too. A private concert for just your team, letting a group of friends wait in the tunnel pre-match, watching the impact of global warming on the polar ice-cap in real time.
And it's all really easy to create with the right platform.
Read more about our recent hybrid event and see what's possible with the PixelMax platform here
Is it better to have a virtual event or a physical event?
You really don't have to choose.
You can create a new virtual event or you can mimic a physical event to allow more people from more places in the world to come and experience it.
It's true that virtual events have become a lot more popular due to lockdowns around the world, but like anything, necessity is the mother of invention and attendees, creators and companies are realising that there's so much limitation in the physical world.
Read more about why hybrid events are here to stay.
How do you make a virtual event more fun and interesting?
Honestly just take a look at some of the stuff that PixelMax is capable of. It's so far beyond what you may think of as a virtual event, especially if you've had your understanding of them rooted in webinars.
We focus on maximising the benefits of the digital world to deliver moments and experiences that are simply impossible in the real world. Find out more about how to plan a virtual event.
There's live media, social media interactions, gamification, jaw-dropping backdrops, personalised experiences.
“ Covid-19 forced us all online, but since most of the platforms were developed pre-pandemic, the virtual experience for many has been dull and flat, with online conference fatigue becoming part of the 'new normal'.
"But PixelMax brought many more exciting applications than just conferencing.
"The platform enables you to create and explore your virtual space, with the only limit being your imagination.
"We set out to provide a much more fulfilling platform and PixelMax was created after widespread research into what people did not like about existing virtual apps and what they wanted to see."
PixelMax co-founder, Andy Sands
Can we brand our virtual events with PixelMax?
You sure can.
We understand that the spectacle of what we help you create is really important. It leaves a big impression on attendees – an impression you want associated with your brand. It also helps you fund events and reduces your reliability of ticketing.
Read more about the importance of white-label virtual event platforms here